REI_4.jpg

The Long March Indoors

The Long March Indoors
REI / Futerra


In partnership with Trunk Animation we created this short film for American retailer REI. The film tells the story of humanity's retreat indoors - starting with simple structures to shelter from the elements and early farming to suburban houses and mega-cities - we now spend 95% of our time inside. REI hopes to encourage people to 'OptOutside' and re-engage with their surroundings.

Client: REI / Futerra


Production Stills


 

Credits:

Animation Director: Pete Mellor at Peepshow
Art Direction & Illustration: Jenny Bowers at Peepshow
Animation: Pete Mellor, Layla Atkinson & Rok Predin
Music: Sebastijan Duh
Sound Design / Mix:  Chris Swaine at Fonic