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Publishing
Client: Kinkajou
A mid-life crisis no longer means a flashy sports car. Instead it’s all about the bike: specifically a souped-up ultra-light carbon road machine. Welcome to the world of the MAMILs (Middle-Aged Men In Lycra) – that strange tribe who are addicted to sweating up steep hills wearing ill-advised bib shorts.
Finally here’s the definitive book for the aspiring Bradley Wiggins in your life. From Aero to Base Miles, from Cadence to Drafting, The Modern MAMIL explores every aspect of their obsession. Packed with history, customs and rules, it’s an essential celebration that will be loved by Mamils new, old and soon to be.
See more of Spencer's work here.